I read with a wry smile the article in http://mashable.com discussing the effective way to produce increased sales.

Yes we are interested in carrying the punter over from twitter or facebook, but this is not what its about. Engaging the target audience with new reasons …Continue reading.

Today we read with great interest that a large amount of UK markcoms professionals are monitoring and analysing social media for themselves.

According to McCann Erickson’s Social Media Index study, 45% are using simple Google Alerts to track mentions of their brand online. This …Continue reading.

As an Apple fan, they’ll do no wrong with me regardless of the latest product… however i don’t get this one. Not yet.
But isn’t that the point. Innovation coupled with the thrill of a new product is intended to get people commenting …Continue reading.

Interesting predictions from Pete Cashmore who is founder and CEO of Mashable.

We liked the ubiquity of GPS in modern smartphones, location-sharing services like Foursquare, Gowalla, Brightkite and Google Latitude are suddenly in vogue.

Also augmented reality enabled by GPS, mapping data from …Continue reading.