06from the blog
- Jul 16, 2010 Social media interaction is long term
I read with a wry smile the article in http://mashable.com discussing the effective way to produce increased …Continue reading
- May 24, 2010 DIY social media monitoring
Today we read with great interest that a large amount of UK markcoms professionals are monitoring and analysing social …Continue reading
Who we are
We are a multi-disciplined and experienced team coming from the different backgrounds of marketing, research, investor relations, software and strategic analysis. We aim to be prolific in enabling our clients to understand and improve their online popularity.
Spencer Friend - Founder and CEO
Spencer has a proven track record as an entrepreneur creating a successful business from scratch. Founder of Joyrider, a company producing high-end content for commercials, music videos and other branded media for nearly five years. Spencer studied Management Sciences at UMIST Manchester and went on to work in Agency Planning and Buying before being headhunted. Moving into producing moving image productions, Spencer has worked in design, live action, animation and VFX supervision for film, TV and commerce. He has a track record developing directors’ careers as well as producing high-end campaigns for Diageo, Orange, Playstation, T-Mobile, BMW, Tesco and BT.
Oliver Coey – Chief Engineer
An experienced web developer and database designer. He forged his skills designing and implementing CRM solutions for WorldPay and South African Airways. More recently he has enabled businesses to maximize their customer management systems by designing specialized bespoke data driven websites including building a bespoke code for CS systems for the UK government, which integrates postcode matching to caller addresses. For Online Inventories he designed a bespoke online booking system that cornered the market and led to massive growth and expansion for the business. He has also built bespoke web based management system for customer applications, financial reporting and team target management for a UK wide mortgage broker. And a team target management and reporting system used by UK colleges; the centerpiece of a multi-million turnover business. His programming skills aside, his work focuses very much on usability and accessibility; a unique skill set perfectly matched to the growing needs of Amplified State.
Michael Brewer – Senior Analyst/Strategist
Michael has a passion for discovering what drives success in business and marketing, then helping organisations put the resources to meet their full potential. Over many years as an analyst, advisor and strategist he has worked across sectors with clients including BT, Lloyds, Daimler Chrysler, Royal & Sun Alliance, Microsoft and Reed Elsevier. He has researched corporate and consumer markets to seek out customer insights which form the starting point for building new products and propositions, such as preparing the strategy for Egg to enter the investment markets in France and Germany, its first move overseas. He has also supported the senior team of an AXA subsidiary with market insights and research, re-modelling and returning it to growth. Other achievements include research and strategy development for Daimler Chrysler retail, contributing also to its turnaround and growth. As well as coordinating a team to build a detailed model of the commercial insurance market as a key component of strategy and planning for RSA, and building a long running tracking survey supported by a rolling qualitative research. Michael has a great deal of experience working with senior management to understand what and how to change and take great ideas to market successfully.
